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So by now you are pondering, “I thought this was an Advertising and marketing column?” It is. If you study the over and really feel any sense of grief, than you can imagine what the word “Columbine” signifies here. A Columbine is a gorgeous flower. The state flower – it was an easy option for some in Denver for a company identify. Now, post-April 20th, the word “Columbine” evokes sadness, regret and even some anger. “Columbine” grew to become a nationwide buzzword. In no way attached to good emotions any longer, it is a word that has passed usefulness in Advertising.